There are photographers who's work is immediately recognisable! One internet legend, has been using the same background and lighting set up since the beginning of time, so it seems.. The only thing that changes is the model, and all of them beat a path to be photographed the same awesome way, so he must be doing something right...
But, when you see work that is that recognisable, don't you just think, oh cripes, more of the same? The guy is a one trick pony? Do you not admire more the photographer who mixes it up a bit?